ATTENTION AMBITIOUS MEN:
WE ARE AVERAGE COMPARED TO WHO WE CAN BE, WE ALL ARE...
BELOW YOU'LL DISCOVER HOW TO RISE TO YOUR POTENTIAL, YOUR ALPHA SELF.
  •  DO YOU FEEL STUCK, LIKE YOU'RE WORKING HARD BUT GETTING NOWHERE?
  •  DID YOU ALWAYS THINK YOU'D BE FURTHER AHEAD THAN YOU ARE NOW?
  •  OR, ARE YOU CONTENT WITH MEDIOCRITY, WITH BEING ONE OF THE MASSES?
Hey brother, it's Chad here...

Today I woke up, walked downstairs to my office with a cup of coffee in my hand and started writing. 

The work I do is fulfilling. My business is growing by 50% every year like clockwork. I travel. I hike, hunt, and I live. Sometimes I have to pinch myself, is this really real? Especially when you consider where I was only 7 years ago...

One morning 7 years ago I was hit with the reality that I was a complete fraud...

...Everything I said I'd do, the man I said I'd become, the life I said I'd build, even the house I said I'd buy, it was all a lie.

Here I was, living in a horrible part of town, in a rough apartment, with ZERO dollars in my bank account, and a body that was getting fatter, weaker, and rounder.

All of my dreams, goals, and aspirations were lost. I was wandering, but I was also just trying to survive. 

My goals went from building my dream house to finding a way to pay rent this month.

What follows will be brief, but it will be important.

You won't find whimsical motivational quotes or inspirational fables. I was a wanderer. I was failing. I was morphing into something I never, ever thought was in my story...
AVERAGE.
I was living far beneath my potential, far beneath who I knew I was created to become, but I couldn't break free from the trap of mediocrity that I'd slid into.

I read every motivational, self-help book you can find. I spent money on coaches, tried to figure out how the hell I could get out of this financial, spiritual, and physical hole.

But nothing worked. 

Nothing ever works. These books are designed to inspire us. Humans like to be inspired, but few of them actually give us the practical action-steps we need to turn things around and THRIVE.

You don't have to be as low as I was...

You can be doing fine, but fine isn't why you're here. To me, 'fine' is a sin. It's a slap in the face of our potential, our parents, our Maker, and anyone else who's sacrificed anything to get us here, to give us the opportunities we have.
NO MAN IS BORN TO BE AVERAGE. AVERAGE IS THE ENEMY OF US ALL. BUT FROM BIRTH THAT'S PRIMARILY WHAT WE'RE TAUGHT TO BE.
We're taught to fall in line. We're taught to be soft, to rehearse, to regurgitate the information put in front of us.

We're not taught to be great, nor to even really know what that means. 

I needed to wake up one day and realize that I was what I thought I'd never become, average. I needed to feel the pain of mediocrity, to feel like I'd let everyone down. I needed the depths to understand how to reach my heights.

After I stopped reading self-help books because they're just nonsense, I turned to history. I studied James Cook, a guy born into mediocrity in a time when men didn't and couldn't rise from the class in which they were born, but did so anyway.

I studied the stoics, masters of controlling what we can and leaving what we can't - a fundamental flaw, a missing piece in our modern society where we're trained to focus more on what we can't control than what we can.

I studied Benjamin Franklin, and it's Franklin that showed me my path to becoming the man and creating the life.
WHO YOU DREAM ABOUT BECOMING IS DEPENDENT ON THE VIRTUES YOU LIFE BY.
If you don't know about Benjamin Franklin's story, he was a guy who wanted to be successful, wealthy, and powerful, but he wasn't born into either of the above.

He did, however, have the foresight to understand that the man he wanted to become and the life he wanted to create was dependent on the virtues he lived by, so, he did something very smart...

He created a list of virtues that he thought he needed, and then he created a framework to live by them.
YOU ARE YOUR VIRTUES
I knew I needed the same framework, but I took it a step further. 

I studied and studied, defined the virtues that I thought all men needed to thrive in life, and then created a course by which I would acquire each virtue by winning a challenge.

Men don't learn by theory or being talked at, we win and learn by being challenged.

So, I went through the course, learning and growing and evolving, and my business started growing and evolving.

I started becoming the guy I'd always wanted to become.
As I evolved, as I got stronger and better, my circumstances evolved as well.

As my circumstances changed, I changed my location. I got out of that dingy apartment and went to Italy for 3 months. I came back from Italy with a hell of a lot more money than when I left, too, because I was living by a new standard.

Average was gone. Mediocrity was killed.

What so few ever realize is that...
WHAT YOU WANT IN LIFE IS DEPENDENT 
ON WHO YOU ARE, AND WHO YOU ARE LEANS HEAVILY ON THE VIRTUES YOU LIVE BY
Only a handful of years ago I was living a life led by desires, not virtues.

It saw me squander what I’d earned, give up on what I pursued, set my sights lower than what my true ambitions called me to chase.

And then I read that quote by John Wayne and I knew that ‘the code’ was something I lacked. I didn’t have set-in-stone virtues that guided me through life’s tumultuous waters. I didn’t have something I could go to to set my sails in the right direction.

I mean, I had it in theory, I had the knowledge, but it wasn’t taught to me in a way that branded it into my psyche so as to be looked upon when life threw a curveball.

The course I created for myself ended up pulling me out of that average trap I created for myself.
Since then, it's helped HUNDREDS of other men do the same because it's not a course founded on 'theory', but instead centered around action.

The course is called the 12 Virtues of Manliness, and it BRANDS the 12 virtues into who you are as a man, while also taking you through the workouts, nutrition, and habits you need to form to thrive in life, to become the man you dream about becoming.
HOW MEN LEARN: WE NEED TO 
BE PUSHED AND CHALLENGED, NOT PREACHED TO OR TALKED AT.
The real world taught me far more than school ever could have.
 
Starting a business was my best teacher. Tribulation and success both showed me how to deal with uncertainty and failure, and the ease that can come after a few year’s work is finally complete and the rewards come through the door.

That’s how men learn.

We learn by being challenged, thrust out of our comfort zone and forced to make decisions that we could otherwise avoid in our daily lives.

That, however, isn’t how most ‘courses’ or programs work. It’s not how articles work or how books work. So while I was researching this code, these virtues to live by whether I was reading Meditations or Thoughts of a Philosophical Fighter Pilot or the Discourses, I knew that to fully appreciate the virtue and imprint it into my Self, I need to accompany it with a challenge.
PART 1: THE 12 VIRTUES
The goal of the 12 Virtues of Manliness isn’t to come out of it with knowledge or theory, but having lived each virtue, having won each challenge, and becoming a better, stronger, more confident man for it.

What’s great is that it doesn’t matter where you’re starting, whether you’re a Green Beret or a fella just starting to figure out that there’s a fire in his belly, one that needs to be fuelled.

Praise from Leroy, Former Green Beret, United States Armed Forces.
To say the least, I was a little wary of the program. You see, in November I transitioned from being a Special Forces Operator to my civilian life. Early on in my career I was not an Alpha male, I was THE Alpha male. Through all of the deployments, injuries and the loss of my brothers and family, I had lost myself.

Now I am not talking about being suicidal or waking up in night sweats. I had lost my perseverance, my drive, and my confidence. Which is extremely hard for some to believe. When I tell people my story, they look at me with an expression that says, "How can a decorated Green Beret stumble? If he stumbles, how can I ever make it?"

The truth is we all need to conduct maintenance on our manhood and our livelihood. Without constant improvement and testing, we will never thrive. We will never lead the pack.

Three months ago, I took a leap of faith. I literally threw away everything I knew about diet and exercise and began following your program religiously. It has worked wonders, my friend. I still am not my old self, but I am making one hell of a comeback.

So from a little shipping container in the middle of Afghanistan, I send you my thanks. You have changed my life and I am positive you will touch many others.

Nous Defions,

LeRoy 
The 12 Virtues aren’t theory without action.

Each month we go over a single virtue, one that’s exercised by a single challenge within that month.

A man without a challenge cannot rise to become who he can potentially become.

I can read all of the books in the world but if I’m not challenged, if I’m not put to the test, I won’t live what I’ve learned.
However, virtues alone cannot help you become the man you can become. So, before we train our spirit, we must train our minds and our bodies through purposeful pain.

The goal, however, isn’t merely to live a virtuous life, but a flourishing life.

Virtues must be your foundation, but a strong body, mind, and business must exist for you to thrive.
BEST DEAL!
Save $385
  • Your workouts for the entire year.
  •  Access to the 12 Virtues course.
  •  Nutrition for the entire year.
  •  Access to the Private Facebook group.
  •  Direct access to Chad
JOIN THE TRIBE
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ONE TIME FEE (COMPLETE ACCESS)
    Test Drive It for FREE
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    •  Access to the 12 Virtues course.
    •  Nutrition for the entire year.
    •  Access to the Private Facebook group.
    •  Direct access to Chad


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    Then only $47/month after your trial
      Mike
      At 47 years old I feel healthier then ever due to the man diet. I have been doing the program religiously for 8 months, exactly as instructed along with training five days a week. The program has done wonders for me. I have had excellent results that have changed my life for the better.

      Including building testosterone levels to the optimal. I am now full of energy. Making simple changes to my diet I was able to burn more fat and build more muscle i am the alpha male thanks to the diet and workouts! 
      ~ Mike
      PART II
      THE AGOGE: YOUR WORKOUT PROGRAM FOR THE YEAR
      To be at your best, to live out the life you want to leave, you must have strength and skill. A stronger you is a better you.
      A stronger you is a more manly you.

      Strength, however, isn’t enough. You need to be in better shape. You need to burn fat so your testosterone levels can thrive. You need to boost your testosterone levels through proper eating and optimal supplementation.

      You need to do all this with a scientific approach, not trying to be optimal by simply walking into the gym and lifting weights.

      Thus, along with the 12 Virtues, we train.

      And just like the 12 Virtues, we use strategy, we’re not throwing darts in the dark with your workouts, we’re getting tougher, leaner, and stronger with each gym session.

      We train using a mathematical approach that takes your strength on all exercises right now, and uses percentages and specific weights in every workout to maximize your results.

      The gym is the perfect place to get tougher, to push through pain, to push yourself and extend who you are and what you can endure as a man. But results are king.

      So, we’re using what’s been shown to be by far the best, most scientific training method around, while throwing in month-long sessions where we focus only on your weak points, or the areas in your physique where you want to improve the most.

      The training system is called Daily Undulating Periodization, or DUP.

      A few ways it pushes you in the gym to do more an be more:
      1. I show you how to calculate your 1RM without actually having to lift your 1 rep max (the heaviest you can lift for 1 rep) in all of your exercises.
      This gives you a number that we can then base your workouts on. We know, through math, what you should then be lifting for 8 reps of your squat, for example.

      This is incredibly powerful because you now have to live up to how strong you should be.
      EVERY SET BECOMES A TEST, A CHALLENGE THAT YOU HAVE TO LIVE UP TO
      You’re not guessing what weight you should use, but instead you know specifically what you should lift, so if you’re being a little bitch there’s nowhere to hide.
      2. You’re not constantly lifting ‘heavy’, that’s where the undulating part comes in.
      You’re constantly changing your reps and sets while always having them in relation to that 1RM we figure out during the first week of your training.
       
      This forces growth, both in strength and in muscle gains, which is insanely important for fat loss as well (in your fight to burn fat, muscle is easily your best friend as its incredibly metabolic and anabolic).
      3. We also focus on conditioning and spend a couple months on specific body parts.
      A 3-month program is useless.

      It’s not ‘useless’, but to go from one strategy to another 4 times within a year isn’t going to get you the results you want.

      To spend a year of your life on a singular goal shows GRIT.

      Grit is persistence over a period of time without flip flopping from one thing to another. This aspect is more of a plea.

      Stop avoiding success. Stop being scared of sticking to one thing over a long enough period that you’ll see success.

      And what will success look like after you’ve completed this year?
      BEST DEAL!
      Save $385
      • Your workouts for the entire year.
      •  Access to the 12 Virtues course.
      •  Nutrition for the entire year.
      •  Access to the Private Facebook group.
      •  Direct access to Chad
      JOIN THE TRIBE
      $
      397
      ONE TIME FEE (COMPLETE ACCESS)
        Try It for FREE
        • Your workouts for the entire year.
        •  Access to the 12 Virtues course.
        •  Nutrition for the entire year.
        •  Access to the Private Facebook group.
        •  Direct access to Chad
        JOIN THE TRIBE

        FREE
        FREE for 7 Days (COMPLETE ACCESS)
          Nate
          “Chad's diet pulled the wool from over my eyes. When I started eating like a man, my body fat decreased, my energy increased, and I'm able to actually enjoy my meals. The diets my wife put me on didn't work because they weren't for men, at least I know that now, and I can follow the Man Diet for the rest of my life.”
          ~ Nate
          Mark
          “I’ve struggled with my weight for my entire life. But I always thought I was eating healthy. Until I met Chad. The Man Diet allowed me to stop dieting. It helped me build muscle. And it finally helped me burn fat, and build a body I was proud of. I recommend his diet to everyone I meet who suffers from low energy and can’t burn off excess body fat.
          ~ Mark
          PART III
          TESTOSTERONE
           Know what to eat and when to eat it to naturally increase your testosterone levels.
           Learn everything that's KILLING your testosterone levels in your environment & diet.
           Gain access to the testosterone 'cheat' program that gives you T boosting shakes and snacks.
          In essence, it’s a coaching course that I could charge a couple grand for.

          But there’s more to it…

          I actually go into the specifics of...
           Starting an online business, 
           A web site,
           Building your email list, and
           Earning money off of doing what you love to do.
          Even if you don’t want to quit your job, travel the world while earning money doing something you love to do, I’ll show you how to earn a living talking or writing or blogging about something you’re actually passionate about - and it doesn’t matter the focus of that passion.
          WHAT WE WANT IN LIFE DEPENDS ON WHO WE ARE, FIRST.
          ONLY THEN CAN WE WORK ON THE TACTICS AND HABITS THAT WILL HELP US EARN MORE, LEARN MORE, AND LIVE MORE.
          That's what the 12 Virtues Course is. Every month we focus on your code, the creed you have to live by to become the man your goals in life depend on.

          Within that month, however, we also focus on building a stronger, more ripped, more athletic body. We tweak your diet so you begin to produce optimal testosterone levels. We go over money-management and how to earn money by talking about or writing about what you're passionate about. 

          It's the 'holy trinity' of improvement, of growth, of inching closer to living that daring life you have to live!
          BODY * BUSINESS * MIND
          SPEND THE NEXT 12 MONTHS MAKING MASSIVE IMPROVEMENTS IN YOU, WHO YOU ARE, THE WORK YOU DO, THE BODY YOU WANT TO BUILD, THE MIND THAT YOUR GOALS DEPEND ON.
          BEST DEAL!
          JOIN THE TRIBE
          $
          397
          ONE TIME FEE (COMPLETE ACCESS)
            Try It for FREE
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            FREE
            FREE for 7 Days (COMPLETE ACCESS)
              A TOTAL TRANSFORMATION FROM WHO YOU ARE TO THE MAN YOU WANT TO BECOME
              I hate cheesy shit that doesn’t work.

              I can’t stand the self-help industry because it doesn’t deal with realities, it doesn’t identify real road blocks and give applicable solutions.
              IT DOESN’T CALL YOU OUT!
              You are responsible for what you want in life and I’m tired of courses and books and programs falling just short of giving guys the road maps, virtues, and challenges we need not only to live and exist and survive, but to THRIVE.

              You’re a warrior. You’re a man. You’re here to protect and provide. 

              I know I wasn’t taught the specific things we cover in the 12 virtues, and knowing that I know we all need this kind of stuff.
              Copyright 2018 Chad Howse Fitness. All Rights Reserved.
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